ECommerce websites are fast becoming one of the most popular ways for businesses to sell their products. Recent statistics show that last year, eCommerce accounted for 18 percent of retail sales across the world, with that figure only expected to grow as we head into 2022. The battle between businesses to get their eCommerce site seen is heating up, making these 10 must-have features essential to guaranteeing success and ultimately driving sales.
1. Domain name
This might sound obvious, but one of the first steps to eCommerce success is getting yourself a domain name. Your domain name could be the difference between customers visiting your website or not, so make sure it’s relevant to your brand.
2. Logo
Your logo is a key element of your brand, making it a crucial feature on your eCommerce site. Your logo will not only enhance brand credibility but will give customers something visual to connect with.
3. Shopping cart
Every eCommerce site needs a shopping cart; it’s that simple. After all, your customers need a place to put all of the purchases they’re making – like when they’re shopping in person.
4. Security
Ensuring your eCommerce site is secure is essential, mainly to give your customers peace of mind. Security ensures that no private data such as credit card information is saved and all purchases are carried out through a secure payment gateway.
5. Customer reviews
A vast 93 percent of shoppers admit to reading online reviews before buying a product, so including them on your eCommerce site is a no-brainer. Better still, reviews will help boost your search engine optimization (SEO), which means your business is set to climb up the ranks on Google.
6. Live chat
Live chat has become one of the leading methods of communication, preferred by 46 percent of online shoppers. Live chat gives customers instant support with any issues they are having – and receiving an immediate response means that your site visitors are more likely to stay on your page and continue shopping.
7. Links to social media
Connect with your customers and potential leads by clearly signposting them towards your social media channels. Remember, your eCommerce site should be just one touchpoint for customers, be sure to utilize other digital platforms to engage and reach out to your audience.
8. Contact information
Make sure your contact information is clear for site visitors to see. This will improve the credibility of your business and give customers the information required if they need to get in touch.
9. FAQs
Including a series of frequently asked questions (FAQs) on your website gives your eCommerce site a big tick when it comes to user experience. This page gives shoppers somewhere to visit for immediate answers, rather than directly contacting the business – saving you time too, which is a bonus.
10. Search bar
A search bar is vital for any eCommerce website, and remember, it needs to be an obvious feature. Having the ability to search means visitors can easily navigate their way through the site and ensure they are looking at products of specific interest to them.
If you own a b2b eCommerce platform or are considering launching one, then FinestShops is here to support you. Our team of experts provides eCommerce optimization services, and we are committed to helping businesses increase their online revenue. Get in touch today.
