Savvy marketers should already know the importance of SEO when it comes to getting people to visit your site or any other content that you put on the web. Although it can be a relatively tricky concept to grasp, largely due to the constantly adapting algorithms used by the search engines, there are some key tricks you can use to keep your SEO up to scratch. The full infographic is included below.
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Page speed – This is a factor that Google places considerable importance on. People do not like slow websites, and as Google tries to deliver the best user experience possible, it will rank sites with a quick load speed above those that are slow. In fact, the average speed of a top ranking site is 1,9 seconds, which is nearly 17% faster than a site that is ranked 10th.
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Content quality – It is no good just writing out a rubbish blog post in the hope that new content will bring people to your site. Google will take into account the quality of your content and whether it is relevant to the site’s users. Longer and informative content tends to rank higher in Google’s search results. For example, according to Hristina from seotribunal.com, the average Google first page result will contain 1,890 words, so anything around this mark will be good.
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Security – A factor that many companies may not consider of high importance when it comes to SEO is site security. However, it does play a part in ranking. A lot of the top search results use HTTPS, as it automatically makes users feel more confident about using the site.
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The use of images – Although the written content on a page is important, images are also key to SEO success. The majority of the top results on Google will have at least one image on their page, and more often than not will have more than one. If these images are optimized for SEO with the relevant keywords, then they are likely to work even better.
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Time spent – The more time users spend on your website the better. The time people spend on a website has been seen to have a positive impact on the site’s ranking, so you should be doing all you can to encourage users to stay on your site for as long as possible.
If you are looking to improve the SEO of your online store, check out the infographic below or read more from our friends over at SEO Tribunal.
