Critical Website Mistake and How to Fix
Critical Website Mistake: They Come to My Site – They Are Ready to Buy
Most businesses assume that if someone shows an interest and comes to your website, they are ready to buy RIGHT NOW, so the selling process looks like this:
- Step 1: Attract.
- Step 2: Get an order.
That’s a Critical Website Mistake.
In such a scenario, only 4% of your prospects are ready to buy right now. The other 96% still need to be nurtured and lead down a path that eventually will cause them to buy.
Critical Website Mistake Solution: Just two extra steps and you’ll boost your sales.
- Step 1: Attract.
- Step 2: Put the contact information into your database by using a free or so-called “no-risk” offer.
- Step 3: Begin to e-mail, mail or call to continue the conversation with the prospect.
- Step 4: Get an order.
Now, our extra steps include building a prospect database 1) full of people who have raised their hands and said, “I’m interested in this product or service” and 2) your doing follow ups.
The no-risk offer is simply a free bit of information that we can provide prospects in exchange for their contact information – usually, their e-mail address. For example, a leather furniture manufacturer with an online store might offer a free report on how to detect artificial or low-quality leather, knowing that someone looking for leather furniture will be extremely interested in this information.
After we receive the contact information and the no-risk offer (free “How to ….” report) has been delivered, a soft marketing campaign is initiated to talk about why our leather furniture manufacturer is the best choice to do business with.
Best of all, this process is completely automated: Our visitor enters e-mail address on the form, address is added to the database, a PDF file with the report is instantly sent to that address and a drip campaign begins delivering a set of messages over the next 1, 3, 6, 12 months. Before you know it, that manufacturer will have a prospect database with hundreds or even thousands of people–all interested in leather furniture.
Now is sent a regular communication highlighting all the wonderful attributes of this company and how it far surpasses its competition. When any one of the prospects is ready to move, the choice is obvious.
This marketing approach is not as complicated to set up as many people think. For drip campaigns in our company, we are using Infusion Soft (www.infusionsoft.com), which has lots of options but requires custom integration with other systems.
A less expensive and complicated solution is iContact ( www.icontact.com ) or MailChimp ( www.mailchimp.com ), which is already supported by the latest versions of e-commerce software we are using for our clients.
I hope you avoid this Critical Website Mistake and found the above information useful because implementing just those two actions will dramatically improve your website’s performance. Please share this information with people you know who have a website. They will be glad you did!
To your success,
Anton Pachkine
http://www.finestshops.com
Your e-Commerce Management Partner
P.S. Are you happy with ROI of your PPC campaigns? As I know, most merchants are not. Organic search engines optimization maybe a better alternative but there are too many “specialists” who does not deliver.
Our partner provides search engines optimization service for X-cart stores with guaranteed results to drive tons of constantly increasing free and highly targeted traffic to your store. If you are interested, I can send you several clients to call for the reference, you’ll be amazed by the results they are enjoying now.
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