E-commerce Email Marketing Strategy
In today’s age, your subscriber list along with a powerful E-commerce Email Marketing Strategy can be utilized to engage and convert prospects and customers. Additionally, as per Custora, email marketing generally accounts for around 7% of entire e-commerce user acquisitions. Therefore, if you aim to increase your email marketing efforts, take note of the mentioned tips which will help boost your overall email marketing strategy:
E-commerce Email Marketing Strategy Tip # 1: Give Importance to Relevance
Generally, a great email marketing campaign in successful e-commerce business begins by you segmenting your customer lists. As such, one promotion or communication methodology will never be effective on all of your customers. For instance, if you are in a business that sells both adult and children clothing, sending out a promotional email for adult clothing is by in itself going to serve only half of your marketing’s purpose.
A study conducted by MailChimp identified that when companies sent segmented promotional emails to their specific list segments, the open rates increased by 14%, and the click-through rates improved by around 15%. Moreover, segmentation also decreases bounce rates, unsubscribe rates and spam report rates.
E-commerce Email Marketing Strategy Tip # 2: Give Importance to All Devices
As per Litmus, 53% of today’s emails are opened on a mobile device. Moreover, this number is expected to increase in the future, thereby making it a necessity for you to fit in a responsive design into your company’s e-commerce email marketing strategy. In simpler terms, a responsive feature is something that will automatically adapt itself to whichever device is being utilized to view your webpage.
Take note of the fact that regardless if your receiver opens the mail on his smartphone, laptop or tablet, the user experience must be made consistent. Additionally, as per the results of a study carried out by Experian, emails utilizing a responsive design went on to show an increment in click-through-rates of up to 63%.
E-commerce Email Marketing Strategy Tip # 3: Getting Personal
By personalizing your emails, you will be able to easily and effectively grab the attention of your customers. As per the Aberdeen Group, email messages that have been “personalized” by the senders tend to improve their click-through-rates by up to 14%, as well as their conversion rates by 10%. Accordingly, an example of personalization is that you addressing the receiver by his/her personal name.
E-commerce Email Marketing Strategy Tip # 4: Make the Best Use of Subject Line
The subject lines in an email will literally be on the front lines of your applied e-commerce email marketing strategy.Your subject line has one purpose: to get subscribers to open your email. Open rates will measure how successful your subject lines have been.
As such, it is better to keep them short and descriptive. Moreover, you should try to make sure it effectively targets the desires and needs of your segmented lists that receive your email message.
E-commerce Email Marketing Strategy Tip # 5: Better Use of Imagery
Besides using catchy phrases, it will be great if you use images as a way to express your main message. This is since with the help of a good quality image, you will be able express a lengthy message in a short space, and also in a very eye-catching way.
Moreover, to make your E-commerce Email Marketing Strategy more efficient, it is better that you invest in the services of top-class e-commerce hosting providers. This is since by doing so, you to avail some quality web server services, which will further aid your email marketing efforts.
E-commerce Email Marketing Strategy Bonus Tip
Insert a CTA (Call to Action) at the end of your email message. The CTA can be a link that sends readers to your blog for more info, a contact us for questions, or an offer to download or buy something.
So, these are some great tips that will surely be great for your e-commerce email marketing strategy.
