E-mail is one of the many viable tools that online retailers have in their e-commerce management toolbox. So it only makes sense to review your firm’s strategy before the holiday buying frenzy begins. When you do conduct your review, consider keeping these e-mail marketing tips in mind:
Abandonment Triggers
Is your x-cart set-up to send out e-mails when a customer abandons his or her shopping cart? If not, it should be. The Abandoned Cart Reminder is one module that can take care of that for you. It allows online retailers to schedule not one but a series of reminder e-mails. Furthermore, it includes discount notification add-ons and the capability to track your firm’s ROI.
Product Notifications
While we are on the topic of automatic e-mails, don’t forget to utilize a product notification module as well. They are designed to notify customers of inventory and price changes in real time. Thus, you can use the notifications to develop a sense of urgency and spur further conversations.
Spam Score Reduction
Worried that your customers will mark your holiday e-mail messages as spam? Consider using iContact or MailChimp integration X-Cart modules. iContact, in case you’re unaware, includes analytics and inbox delivery strategies designed to reduce a firm’s spam score. It also allows for multiple list management, which is handy if you are targeting more than one market segment. MailChimp provides users with analytics, targeting capabilities and A/B subject line testing services too.
Subscription Boosters
Of course it is also important to increase your firm’s holiday e-mail list whenever possible. One way to do that effectively is to invest in X-Cart subscription booster modules. Pop-Up Anywhere would make an excellent choice in that regard. It is social media compatible and features a customer rewards option. So you could feasibly use it as part of a strategy that includes modules like Social Login and f-Commerce Go.
For more holiday e-commerce management tips and tools, please contact us at (800) 675-0162. We can help you make this shopping season the best one yet.
To your success!
Anton Pachkine
FinestShops E-Commerce Management
Hosting | Customizations | Design | Marketing
www.finestshops.com | 1-800-675-0162
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