In 2015, mobile friendly and responsive websites are no longer an advantage but they are an absolute necessity of doing online business. This change has also impacted how business to business web sites are designed and how they work. 2015 has observed a few web design trends which have shown a big impact on how e-commerce solutions are built.
Hidden Menus
Mobile Design needs some necessary site elements to stay hidden until they are used or needed. Product navigation or global navigation is important for any website but can be hidden when the small screen shopper is doing something else and not navigating. Hidden menus are now a trend and are highly popular among users.
Large Screen Responsive Design
As mentioned, responsive design is now no longer a competitive advantage for e-commerce solutions but is extremely important for the success of an e-commerce store. Designing for large screens is slighting different. In case of game consoles or smart televisions, for example Xbox One, the television is transformed to an internet enabled design. It has found that a huge percentage of website traffic is now from devices which have a screen resolution of 1920 pixels or wider which indicate large monitors.
Large Images
Site speed is crucial for the success of any website. In the recent years, designers have stayed away from very large images so that sites load faster and there is little waiting time for users who do not have the patience to wait through the loading process. Things have changed now. Improved responsive web designing techniques has made work simpler with adaptive images being introduced. It is now possible to serve fast loading pages with large images which were previously not possible at all. These large images work wonders for e-commerce sites and help them to sell more. With attractive and tempting images, customers are induced to shop more which brings a sales boom. This large image usage is expected to rise further in the next few years.
Backgrounds and Video Content
E-commerce and marketing experts have always stressed on the many benefits of using videos in e-commerce solutions which helped to sell products. In fact, content marketing videos have always helped to bring in newer customers. A trend observed in 2015 is the increase in use of attractive videos on blogs, product detail pages and also in YouTube. Background images are also gaining high popularity in home pages.
More Scrolling and Less Clicking
With the increase in use of tablets and smart phones users prefer more of scrolling and less of clicking. Scrolling is favored because it is highly convenient, especially observed in case of e-commerce solutions. Scrolling takes lesser time for the page loading process also. Not just this, scrolling is more about dynamic interactions from users since shoppers get all information they need without having to click to several pages which are of no importance to the users.
Ghost Buttons
Ghost Buttons are trending in 2015 and are a new favorite. They are classy, attractive and highly popular. They are designed with a motive to attract the attention of users in a new way.
With changes in technology and introduction of better enhanced techniques more changes are expected in e-commerce solutions and designs for users in the coming months.
To your success!
Anton Pachkine
FinestShops offers premium managed e-commerce package for companies without a large IT department.
