How can eCommerce Systems Increase Sales?

How can eCommerce Systems Increase Sales?  Every eCommerce retailer out there would love to increase their sales numbers. In fact, that’s the entire point of running an eCommerce business, and there are technological solutions out there that can help.

A great deal of your effectiveness at increasing sales is going to depend upon the eCommerce platform that your business uses. Magento is one of the most popular solutions out there, and part of the reason for that is that it has features built into it that make it easier to increase the number of sales you make on your site.

Can eCommerce Systems Increase Sales…  The Scalability Question

The first thing you have to ask yourself about increasing the sales at your site is how are you going to handle increased traffic? While there are solutions out there that are designed to make it very easy to get your website set up and running, many of these are geared towards businesses that have very simple needs. As your sales and crease, so will the complexity of your business flow.

You’ll want to take a look at enterprise-level systems if you plan to expand your business. Where professional platforms like Magento are concerned, there are significant differences between the lighter versions of the programs and the enterprise versions. The enterprise version of this particular platform happens to be geared toward businesses that are building themselves up and that need a platform that can keep up with their growth.

How Do Feature Rich eCommerce Systems Increase Sales?

Feature-rich is oftentimes used in sales language without much meaning being attached to it. In eCommerce, however, it does have real meaning.

There is a wide variety of different features that large eCommerce sites tend to have almost universally. For example, when you click on a product and start looking at it, a good site will generally start offering you related products. If you look at a pair of skis, for instance, ski jackets and ski boots might come up on the page, presenting an opportunity to find products that go along with your purchase quickly and easily.

If you plan on putting up a serious eCommerce site, you want to make certain that the platform it’s based off of is capable of providing these types of features. The ability to customize products while you are viewing them, to zoom in on images, to search for specific products and other convenience features make a big difference in how customers will regard a site. These features are not available in truly professional forms in the very basic eCommerce platforms, but large-scale solutions like Magento make it possible to not only include them, but to customize them.

Does the Developer Relationship with eCommerce Systems Increase Sales?

If you have a good relationship going with a developer, it gives you significant advantages in developing your eCommerce platform. Once they know your store, the thrust of your business and you become more than another customer to them, they can apply their creativity and knowledge of your business to develop exactly what you need to maximize your success.

Above all other things, however, remember to make certain that the eCommerce platform you’re using is designed for serious businesses and that it can accommodate your business as you grow larger and more successful.

To your success!

Anton Pachkine – General Manager of FinestShops (follow me on Twitter or LinkedIn or call 1-800-675-0162 ex 704

FinestShops offers premium Magento and X-Cart managed hosting for companies without a large IT department and will manage your online store and servers like your own dedicated IT department so you and your staff can concentrate on growing your sales and serving your customers. Visit www.finestshops.com