After many painstaking hours of planning and designing, your ecommerce website is ready to go live with eye-catching graphics and engaging layout. But do you have all of the essential elements that today’s e-commerce businesses need to be successful?
Your online business will not go far if you can’t keep pace with the rest the pack who are including several recently developed elements. These include a responsive design that is compatible with all devices, an up-to-date blog page, social media connections, an automated marketing solution, and effective Search Engine Optimization (SEO).
Let’s take a closer look at the benefits of utilizing each of these elements.
Mobile ready website design. With many consumers using mobile devices, it is imperative that your e-commerce site have the ability to display properly on any and all devices. From tablets to desktops, the site must have provide a consistent experience to every user. Anything less, and your visitors will seek other businesses that do have this capability.
Website blog. While you may consider blogging an unnecessary component of your business, think again. It’s those blogs that contain the keywords necessary for driving traffic to your site. Hubspot reports that companies with blogs have 434% more indexed pages which get considerably more leads.
Social media connections. Today’s consumers are communicating to one another about their product and service experiences through social media outlets. Customers who are pleased with your business will spread the word which will drive even more traffic to your website. Additionally, social media allows you to establish relationships with your customers so that you can tailor your products and services to their needs.
Automated marketing solutions. Today’s marketing automation plans allow you to obtain more leads through capture and tracking mechanisms. Reports are available that inform you who is visiting your website, captures their information, and sends follow up emails. These work to all generate faster revenue while automating repetitive marketing tasks. Modules like back-in-stock reminder, abandoned cart reminder, new products notification and etc will help to automate your web marketing.
Effective SEO. Ranking high in search results is comparable to having a business in the heart of a busy city. If consumers are unable to locate you, sales will not happen. Strive to be on listed on the first page of search results. Hubspot reports that 75% of users never scroll past the first page of results. If necessary, partner with a reputable SEO consultant to obtain the best results.
By following these simple guidelines, your e-commerce website has the best chance for success. Contact us for more information on our e-commerce shopping cart solutions that can increase your sales and revenue.
To your success!
Anton Pachkine
FinestShops E-Commerce Management
Hosting | Customizations | Design | Marketing
www.finestshops.com | 1-800-675-0162
