If shoppers are not convinced by your product pages, they can easily leave your site and for your competitors’ shop. That is why your product pages play a critical role in your visitors’ purchasing decisions.
Product page provide two things for customers:
– Information
– Reassurance
Key elements of effective product pages
– Post customer reviews to give your products credibility.
– Display product availability to avoid frustrating customers.
– Use a highly visible Call to Action button with irresistible wording.
– Optimize load speed to avoid loosing visitors.
– Post quality images that highlight the product from different angles.
– Include product videos to provide important information to shoppers.
– Write detailed product descriptions to improve search rankings.
– Include reassuring elements to build trust with your customer (telephone number, secure payment logos, link to your return policy)
Read full article here: http://www.prestashop.com/blog/en/5-examples-of-ecommerce-product-pages-that-convert/
