9 Free Performance & Security eCommerce scanners
A healthy store is a profitable store. Run the eCommerce scanners listed here at least every month to keep your store at the pick performance level because any problems will constantly cost you money and can compromise the security of your data.
1. SPEED TEST
This test will give you A, B, C, or D for 6 or 7 categories – keep all in green, and you are good to go. If there is anything in red and it’s affecting your conversion, and you are wasting your money on advertising.
The main parameter to watch here is your “First Byte” time. If you have it under 0.5 seconds, you will keep Google happy because it uses that parameter for your SEO ratings now.
You can run this test here: webpagetest.org
2. PAGESPEED INSIGHTS
This test will analyze the content of a web page and generate suggestions on how to make that page better. First, look for “Should Fix” section, which will list the major issues.
The most common issue we see is “Reduce server response time”, which Google wants to be under 0.5 seconds, and “Optimize images” which is easy to fix by compressing your images.
Get both Mobile and Desktop scores higher than your competitors and there is a good chance Google will list your store higher in the search results.
You can run this test here: developers.google.com/speed/pagespeed/insights
3. Mobile-Friendly Test
This one is a major test because, if Google does not see your store as mobile-friendly, it will downgrade your SEO ranking.
Also, over 60% of your customers are visiting from mobile devices, and if your store is not optimized for mobile, you will not get those orders. Not mobile-friendly? It’s time to upgrade!
Run Mobile-Friendly Test here: google.ca/webmasters/tools/mobile-friendly/
4. STRUCTURED DATA (SCHEMA TAGS) TEST
Using schema tags in your online store will enhance your product information shown in search results with rich snippets and provide a boost in search engine ranking. Also, using the structured data will give you an advantage over your competitors by showing extra details in the search results to increase your click-through rate. It is not the test you want to ignore.
* Testing the product pages is the most important task here.
Rich Results Test: https://search.google.com/test/rich-results
5. SECURITY CHECK
This scanner will check the website for known malware, viruses, blacklisting status, website errors, out-of-date software, and malicious code.
Website Security scanner: sitecheck.sucuri.net
Platform-specific security scanners:
- WordPress/WooCommerce security
Scanner 1, Scanner 2 - Magento Security Scanner
6. EMAIL HEALTH
The Email Health Check will execute hundreds of domain/email/network performance tests to ensure all of your systems are online and performing optimally. The report will then return results for your domain and highlight critical problem areas for your domain that need to be resolved.
Email health test: mxtoolbox.com/emailhealth
7. BLACKLIST TEST
The blacklist check will test a mail server IP address against over 100 DNS based email blacklists. (Commonly called Realtime blacklist, DNSBL or RBL). If your mail server has been blacklisted, some email you send may not be delivered. Email blacklists are a common way of reducing spam.
Blacklist Test: mxtoolbox.com/blacklists.aspx
8. LOAD TEST
This test will give you an idea of how many visitors you can bring to your store before it will slow down or crush. This way, you will know how much traffic your current hosting configuration can handle and if you need to upgrade it for an upcoming email blast to 200,000 subscribers.
Note: make sure to test the category and product page in your store, not just the home page.
Run store load test here: loader.io
9. Colorblind Web Page Filter
8% of all people are color-blind. So it’s a good idea to test what your store looks like to a color-blind user. If you only use one filter, use the greyscale filter which will not only point out potential problem areas but will also let you see more clearly which areas the filter is unable to process.
Run here: Colorblind Web Page Test
If you need a technology partner to fix the above issues and ensure your store is performing at its full potential, don’t hesitate to click here to book a call in my calendar and see if we may be a good fit for your business.
Avoid making these mistakes:
- Losing business to your competitors
- Having low ROI on advertising
- Using an outdated system
- Being downgraded by Google
- Suffering from low sales
- Ignoring eCommerce Store Optimization
Let's get something on the calendar.
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