Grow an E-commerce Business
Do you want to get started or grow an E-commerce business? Do you have a product or service to sell, but are having trouble getting it into the market? If so, then perhaps it’s time you sell and market your products online. According to statistics, the e-commerce sector is one of the fastest growing sectors in global economy with an average of 20% increase per year. Further statistics revealed that last year the global market worth of e-commerce had exceeded $1.5 Trillion. Therefore, there is no doubt in the fact that selling online is significantly easier as compared to a brick-and-mortar store. That’s why in today’s article, we will share a few tips on how to run a successful e-commerce business:
Utilize Direct Marketing to Grow an E-commerce Business
When it comes to running a successful e-commerce business, you can’t just sit back and expect people to find you. Therefore, rather than simply taking orders, focus on going after repeat business and using your website to sell. Try creating promotions and offers for every season and occasion and provide exceptional customer service in order to develop strong relationships with customers.
Publish Quality Content to Grow an E-commerce Business
The latest algorithm updates introduced by Google has prohibited the use of plagiarized content. Therefore, to get your website into the top ranking results of Google and gain web traffic, try creating and posting quality content to your e-commerce website. Utilize the power of old-fashioned press releases, repurpose old promos, and leverage existing content to develop and protect your brand.
Learn from Competitors to Grow an E-commerce Business
In e-commerce your competitors should be treated as your friends and not enemies. Therefore, rather than constantly challenging one another, be the better business and analyze their consumers to see what they do to appeal to their customers and the mistakes they have made which led them to not come back. This way, you will better understand ways to compete with them and learn from their mistakes.
Stay Updated on Latest Trends to Grow an E-commerce Business
Running an e-commerce website isn’t an easy task. Therefore, you are required to constantly keep up with the latest trends and developments in the retail industry in order to boost your rankings in Google. So, keep an eye on your competition, research online regarding latest trends, and subscribe to online discussion groups or industry journals.
Harness the Power of Social Media to Grow an E-commerce Business
According to a study conducted by Shopify, it was revealed that e-commerce orders placed from social media sites had an outstanding increase of 202% in 2014. Therefore, don’t just sit around blank, leverage the power of social media to boost your sales and attract more customers. Sites like Pinterest, Instagram, Twitter, and Facebook are best for marketing purposes.
Study and Analyze Your Progress to Grow an E-commerce Business
Last, but not the least, when running an e-commerce website it is imperative that you keep a strict eye on your progress. Otherwise, how would you know if your strategies work or not? Therefore, make a profile on Google Analytics and take advantage of the tools to analyze conversion rates, click-through rates, and web traffic. Determine your ROI, monitor your participation in marketing programs, and also review your SEO performance.
However, if the above tips don’t pan out too well, you can always contact Finestshops, a professional ecommerce management company that provides the best e-commerce solutions designed for companies without a large IT department.
To your success!
Anton Pachkine
FinestShops offers premium managed e-commerce package for companies without a large IT department.
