Your company website is the cornerstone of your business’s online presence, providing a means for customers to learn about your goods and services—and hopefully buy them. A well-designed and user-friendly website can thus play a big role in your long-term success, promoting growth and boosting profits. Discover how to make sure your online platform is getting the job done below.
Ensure a user-friendly design
If someone visits your website and finds it confusing to navigate, they won’t stick around for long. The last thing you want is poor web design scaring away potential customers. To avoid this scenario, make sure that your website design is responsive, has a clear menu bar, and includes search functionality. SAGE Blog further recommends ensuring your content is easy to skim, displays social media icons, and includes clear contact details.
Include a mobile version
In addition to a user-friendly desktop version of your website, you also need a great mobile version. Why? For one thing, Google and other search engines factor in mobile functionality when deciding how to rank your website. Just as importantly, more people are relying primarily on mobile devices like smartphones and tablets to get online these days. By giving them a mobile-friendly site, you build credibility and earn their trust.
Make it search engine optimized
Good search engine optimization, SEO, makes it easier for potential consumers to find your business website online. Make sure to implement SEO best practices when designing your platform. Yoast provides a comprehensive roundup of basic tips, such as localizing your site through Google, using long-tail keywords, and setting up back-linking. Integrating your site with social media is another way to boost organic traffic.
Add clear call-to-action buttons
A call-to-action, CTA, encourages the website visitor to do something, like visit a product page or sign up for a newsletter list. Clear CTA buttons can help convert website visitors into leads by encouraging them to take specific actions. A website banner is one eye-catching CTA possibility. You can hire a graphic designer to make one or create a customized banner using a software tool. Select a banner template and then customize it according to font, color, text, and images.
Continually update your content
When you first start, your website will probably just have some basic content like a home page, about page, and contact page. However, as your business grows, so should your website. If you advertise products and services online, make sure these details are accurate and up-to-date. Integrating a blog into your website is a great way to add industry-relevant content and establish yourself as a thought leader in your field.
Integrate a CRM tool
Once you’ve gotten customers to visit your website, you want to keep them there and ensure they have a seamless experience from start to finish. The right Customer Relationship Management (CRM) tool can help. Integrate your CRM with your Enterprise Resource Planning, ERP, system to streamline your internal processes. A B2B ecommerce platform solution can help create a lead-generating website.
Promote your website regularly
Last but not least, don’t just let your awesome website sit there waiting to be discovered. Promote it proactively! You can use social media to drive traffic and improve your site’s performance. For example, whenever you publish a new blog post, you should be sharing it with your followers. This is just one of the many ways you can promote your website. Wix offers additional ideas and they’re all free!
Your website isn’t just a digital storefront. It’s an interactive tool that you can use to attract customers, generate leads, and close deals. Make the most of it with the above tips.
For more content on achieving business success, check out the FinestShops blog.
Guest Post by Andy Hughes author of vizzi.biz
Photo Credit: Pexels.com
