In today’s digital world, business owners cannot underestimate the importance of conversion rate optimization. In short, if you want to improve revenue and increase your profit, you need to be optimizing your conversion rate. But what is conversion rate optimization, and how can you use it to improve your revenue?
What is conversion rate optimization?
While website traffic is guaranteed, there’s not always a promise that each of those customers will convert into paying leads. On average, you should expect that for every 100 people you get visiting your website, only two of them convert into customers. If your figures are like this, then that’s pretty good going – for a lot of websites, it takes nearer to 1,000 customers to get the one customer. Of course, it’s important to remember that these figures differ year-upon-year and depend on the industry.
Conversion rate optimization is when you adapt your website to improve user experience, increasing the probability that visitors will convert to customers.
How to improve conversion rate optimization
If one thing is for sure, if you improve conversion rate optimization, then you’ll be boosting your revenue simultaneously. Ideal, right? Here are our top tips for optimizing your conversion rate:
Focus on your homepage
If there’s one place that needs to make a good first impression for visitors, it’s your website’s homepage – so make sure you get this one right, as this is your ideal opportunity to optimize conversion rate. Better still, your homepage gives you the chance to encourage visitors to stay on your website and explore other pages.
On your homepage, consider including these three elements:
- A call to action button
- Clear customer testimonials
- A customer-bot
Add a pop-up
According to statistics, adding a pop-up to your website can boost your conversion rate to more than three percent – and, if done well, you can actually see figures increase to nearly 10 percent.
These pop-ups could be anything from a free offer to new products or a call to join a mail list. Don’t be afraid to try out different pop-ups and measure their success rate so you know which one works for you. Remember, each business is different. You’ve got to find the right pop-up type to suit you and your customers.
Remove any unnecessary distractions
Is there anything worse than visiting a website and not being very clear which direction you should go, what page you should explore, or what the purpose of that page is? To optimize conversion right and therefore, improve your revenue, you need to make your page as simple as possible and with the least amount of distractions.
By reducing any potential distractions, you should in turn make your call to action seamlessly easy to locate and follow for the user. A top tip from us is to consider the wording of your call to action, then try different phrases and see which of them gets the best success rate.
Are you ready to boost your conversion rate optimization?
If you’re ready to improve your revenue by optimizing your conversion rate, get in touch with Finest Shops. We specialize in provisioning conversion rate optimization services, by helping wholesalers and suppliers convert more visitors to buyers. Find out how we can help boost your profits today.
