Can you increase sales with product reviews? YES!
Good images are essential for eCommerce sites. However, if those images are simply static pictures of products, they don’t really offer a customer an opportunity to connect with the product on a visceral level. Personalized product previews can change that entirely.
Magento has the capability of offering personalized product previews, which allow customers to get not only a good image of the product, but to alter that image to suit their needs. This can have powerful effects on sales.
Information Means Sales
A personalized product preview allows the viewer to get a close look at the product and, where the personalization is concerned, to instantly apply whatever options they select for the product to the product image. For example, if a customer happened to be shopping for a new shirt, a personalized product preview would make the process much easier.
Rather than having only a static image of a shirt to look at, the customer is able to zoom in on the product and to apply different colors to the product, allowing them to try out other options.
Personalizing the preview allows the options for the product to be used as enticements to buy, increasing the overall appeal. This can also be accomplished with the addition of more images and the ability to zoom in on the product. While these options are very common on most eCommerce sites, a Magento personalized product preview takes this one step further.
Clothing, electronics, household goods and many other types of items are usually sold in many different options. Some of these options, such as color selections, can be easily shown to customers on the Magento platform.
Cost of Implementation
The aforementioned multiple product images constitute one of the most popular strategies for persuading customers to make a purchase. It has an inherent weakness in it, however. If an eCommerce business has a great many products, they would have to photograph each of those items multiple times, in multiple colors and have all of those images available on their site.
Magento developers have the ability to create technologies that allow customers to customize the items they are looking at. This can help foster a sense of ownership of the item in the customer. Essentially, the customer is encouraged to spend some time trying different options on the item and, by the time they get it looking exactly the way they want, it feels a little bit more like it’s actually theirs. In the process of customizing the preview, the customer transforms a generic product image into something they made just for themselves.
Magento has tremendous capabilities in this regard and, with the right developers, eCommerce retailers can create product preview options that go far beyond what simply having multiple images of a product can do. These personalized product preview tools also make it possible to get away with only one product image, which can significantly reduce the costs the business incurs for marketing each new item on its storefront.
To your success!
Anton Pachkine – General Manager of FinestShops (follow me on Twitter or LinkedIn or call 1-800-675-0162 ex 704
FinestShops offers premium X-Cart managed hosting for companies without a large IT department and will manage your online store and servers like your own dedicated IT department so you and your staff can concentrate on growing your sales and serving your customers. Visit www.finestshops.com
