Optimizing an eCommerce Website
Optimizing an eCommerce Website: If you’re using a powerful eCommerce platform, you may actually not be getting the most out of it. Platforms such as Magento have tremendous capabilities were customizing storefronts, adding features and making other modifications are concerned, which can greatly increase customer sales and improve return on investment.
It’s important that whatever eCommerce platform you happen to be using is developed to an extent where you are garnering all of the benefits that it offers. Many eCommerce businesses fail in this regard, even though solutions to their shortcomings are likely built right into the platform they are using.
Here are some of the things you should consider about the experience that your customers have at your site.
Optimizing an eCommerce Website: Is Trust First and Foremost?
While it may seem a bit arcane to some users, there are users who will very much want to know whether or not your site uses secure servers to conduct transactions and whether you have any endorsements by major organizations, such as the Better Business Bureau and others.
When your site developer is putting together your site for you, have this information incorporated onto the pages so that your customers feel safe at your site. Let them know how and why your servers are secure and what services or software you use.
Optimizing an eCommerce Website: Can They See and Customize the Products?
Powerful platforms like Magento have the capability of creating personalized product previews and of offering beautiful image displays to shoppers. Putting time and development into your images is highly recommended by many experts, and for good reason. Those product images are really the only way that your visitors have to assess a product visually.
Optimizing an eCommerce Website: Is It Easy for Them to Find Products?
Navigation has to be comprehensive, easy to understand and easy to access on eCommerce sites. This means that the navigation menus should make it easy for people to find any section of the site that they are interested in and, of course, to find a way back to any page they may have browsed through.
For an example of good navigation, take a look at Soda Stream. While the site is not particularly large, note how each menu item gives the visitor a reason to click on the link and how each link clearly states where it leads. When you click on a link, a breadcrumb link lets you know where you are and where you came from. Even if a site is extremely complex, it should have this type of intuitive navigation.
Optimizing an eCommerce Website: Scalable Platform
Every eCommerce site wants to grow. One of the potential hurdles to this growth is dependency on platforms that are designed for small businesses. As your business grows, and you are optimizing an eCommerce website, you’re going to want to be able to scale up your existing platform to accommodate your growth, allowing you to avoid having to reinvent your entire site to accommodate a new platform.
Magento is an ideal solution for this and that is one of the reasons that it is rapidly picking up market share. With a good developer, this platform can be as large or small as required and, if the store should grow, Magento is certainly capable of growing with it.
To your success!
Anton Pachkine @ Finestshops.com
Finestshops.com offers managed e-commerce for manufacturers and retailers who do not have a large IT department.We offer personal service to answer your questions and help you with optimizing an eCommerce website. Find out more at www.finestshops.com
