Paypal Payments in Online Store – Why to offer Paypal and Ways To Use It

There are many different payment alternatives to credit cards and many people prefer not to use credit card online or use it as little as possible. You hear about “Google Wallet”, “Pay with Amazon”, “Apple Pay”, “Bitcoin” and others and wonder if you need to offer those methods in your store. After all, it would be foolish not to allow customers to pay for the order the way they want but how to start?

The one used most by far is Paypal. According to an online statistics gathering service statista.com, in 2014, 79% of digital wallet users preferred Paypal and with almost 180 million active users, Paypal will help get and keep more customers.

Another way to compare interested in “Paypal”, “Google Wallet”, “Pay with Amazon”, “Apple Pay” and “Bitcoin” is by using Google Trends. It’s not exactly usage volume but still gives some perspective:

Why use Paypal?

Paypal is a popular, fast and safe way to pay. Customers can easily check out in a few easy steps and save time by using their Paypal account to pay with their balance, credit card or Visa Debit card.

Paypal has an “Express checkout” feature that makes it extremely fast and easy for people with accounts to checkout. All they need to do is just login and press “Pay”, this makes those who use Paypal frequently choose your site, and stay as customers. According to Ipsos Study you can boost sales up to 18% by adding Paypal Express Checkout.

For those who do not have accounts, Paypal offers an optional, simple and easy to use system for paying with credit card or Visa Debit without sign up for a Paypal account.

Types of Payments offered by Paypal

Standard

• No Monthly charge
• 2.9% + $0.30 or less Transaction fee
• Accepts credit cards and paypal
• Mobile payments
• Online invoicing
• Included by default in Magento and X-Cart
• Read more

Advanced

• 10$ monthly
• 2.9% + $0.30 or less Transaction fee
• Everything above
• Pre built checkout templates
• Seamless checkout for customers
• Mass payments
• Option to offer financing to your customers using PayPal Credit
• Included by default in Magento and X-Cart
• Read more

Pro

• 35$ monthly
• 2.9% + $0.30 or less Transaction fee
• Everything above
• Control of entire payment experience
• Cart integration and API
• Take credit cards by phone, fax or mail order
• Requires extra module to keep PCI compience
• Read more

PayPal DPM for X-cart Module

Paypal direct post method for x-cart is a payment addon that works with your Paypal account to make payments that are PCI Compliant and and compliant with the new PA/DSS standard. This module does this with minimal setup hassle, and it does not change anything in checkout, maintaining a seamless checkout for customers.

Features:

• Customers never leave your site!
• Open source! This means if your cart is customized, you can edit this module to work with your customized cart!
• Allows the store owner to complete PCI compliance with a Self Assessment Questionnaire (SAQ) A, instead of the more complex SAQ D*.
• Offer “Save Credit Card” for faster checkouts to your customers using tokenization

If you do not accept Paypal payments in your store, you are losing orders and customers who went to your competitors instead.

Talk to us today about adding Paypal payment option to your store to get more sales and loyal customers.