There are a lot of info pages and articles available on how to create and optimize promo emails you send to your customers and subscribers to showcase products and ultimately sell more. It’s all good but one email I’ve got today reminded me an ancient rule : “keep it simple”. It was so different from anything else, I just stopped what i was doing and decided to show it to you. I do not know anything about shoes – they all look the same to me – that email should go to my wife instead (or better not).
It’s so simple but yet it caught my attention and I clicked to check it the store. No screaming banners, no “99% off if I buy now” promotion, not even product names or prices. Just beautiful photos and “View >” link under it. All you can do is click because you want to find out more. This style may not work for every business but you will want to test it in your store and see the response – you may be surprised by the results.
So here it is. Hopefully it will give you some ideas for your next newsletter.
Finestshops.com offers managed e-commerce for medium and large stores based on Magento or X-Cart Shopping Carts. Find out more at www.finestshops.com
