Setting Up an E-Commerce Website
Setting Up an E-Commerce Website? You have finally designed a good e-commerce website and done everything you can to make it profitable. But even so customers aren’t visiting your site and even if they do, they don’t purchase anything. So, what seems to be the reason for this?
Well, starting an e-commerce site may seem simple, but requires great time and attention from your end to make it successful. Saying so, the reason why your site isn’t gaining any web traffic is that it must be lacking in one way or the other. That’s why we will share a few common mistakes that you should avoid when setting up an e-commerce website.
Setting Up an E-Commerce Website: Complex Checkout Process
This is perhaps one of the most common mistakes in e-commerce web design and doing so will force your customers into leaving your website halfway through the purchasing process. Therefore, it is imperative that you keep your checkout process as simple as possible and try not to ask too much information, just the appropriate information required to complete the transaction. Additionally, don’t forget to use a payment gateway that is secure and verified and your customers feel comfortable with.
Setting Up an E-Commerce Website: Slow Page Loading Speed
E-commerce websites can get incredibly slow sometimes, as there are lots features and modules to display. Not to mention, businesses nowadays overload their websites with flash content, which is directly known to reduce page load speed. Saying so, with such slow loading speeds, it can be almost impossible for your website to attract consumers.
Therefore, it is advised to always use an HTML alternative when using flash content and optimize your website’s coding to make it more simple and easy to understand. Additionally, make sure you opt for the services of a professional e-commerce web hosting company. This way, you can ensure your site has a good loading speed, thus increasing your chances of gaining a boost in web traffic.
Setting Up an E-Commerce Website: Low Quality Product Photography
We have all heard the saying “A picture can speak a thousand words”. However, one thing you should note is that: low quality images and product photography does not! Therefore, avoid making the mistake of posting low quality photos and hire a professional photographer to snap high-quality pictures of your product. Then have these pictures professionally cropped and edited for your website and see how your sales conversions shift to top gear.
Setting Up an E-Commerce Website: No Security or in E-Commerce Language: SSL Certificate
One of the biggest mistakes business can make is not having appropriate security on their website. Keep in mind that you will be capturing important details of customers and if you don’t have an SSL certificate present it on your website, you will directly chase all the customers away before they even consider making a purchase. Therefore, make sure to buy an SSL certificate to give your customers the peace of mind that their data is secure and encrypted.
So, now that you are familiar with the above mentioned mistakes, make sure to avoid them at all costs to finally lead your e-commerce website to success! However, if you are still finding it difficult to attract customers, then perhaps it’s time you acquired the services of Finestshops, a professional e-commerce management company.
