Emergence of social media has created a whole new realm of possibilities online that have touched every aspect of the virtual world, including that of web designers. It’s no longer enough to provide the users with a great experience individually – those that want to stand out and build long-lasting relationships with their clients must also ensure that there will be a constant conversation going on between the users as well.
- What are the common experiences your users share that relate to the product you sell?
- How could you potentially nudge your users to socially interact around your product?
Complete article by Shayne Moore explains how designers can use Social Identity Theory to increase conversion: http://blog.templatemonster.com/2014/10/15/social-identity-theory-in-web-design/
