Strategies To Grow B2B Business
Every B2B company needs strategies to grow B2B business. However, most of the B2B marketers fail to do it right and this is primarily because most available marketing information is for B2C… and B2B marketing is way more complicated than B2C marketing is.
In order to become a successful B2B marketer, one needs to know how to streamline their workflow, automate tasks, do omnichannel marketing, and maintain a marketing calendar. However, that’s not it, one also needs to keep modifying the set of strategies as per the ongoing industry trends.
And in this article, we are going to explore the same that are the best strategies to grow your B2B business in 2020. But before diving in, let’s understand what exactly B2B marketing is.
What is B2B marketing?
B2B stands for Business to Business and B2B marketing is marketing as well as selling of products and services by one organization to another.
So that was all about B2B marketing and now it’s time to share the strategies.
8 Strategies To Grow Your B2B Business
With the eCommerce industry evolving rapidly, it has become essential for B2B brands to keep developing new strategies in order to thrive. So, here’s the list of the best strategies to try in 2020-
Strategies To Grow B2B Business 1: Choose The Right eCommerce Platform
First thing first, before getting started you need to make sure that you’re using the right platform. Choosing a platform that can adhere to your needs is important and needs time and research. It’s the first investment in your business which will help you thrive in the long run.
Starting an eCommerce business doesn’t mean that buyers will simply log in and buy from you. They will first need to trust your business and the first thing that they look at is your website.
Moreover, make sure the platform is trusted and used by other eCommerce businesses as well. Do some digging and understand which platform suits your requirements the most.
Some factors to consider are-
- Compliance- The platform should be capable of accommodating GDPR, ADA, and some more necessary user privacy guidelines which are set for eCommerce businesses.
- Optimal User Experience- The platform should allow the user to customize the website’s template and provide the visitors with an intuitive and seamless experience.
- Support- Customers don’t like to wait for a response and so a platform should be there to assist 24×7.
- Marketing Functionality- The internet has become the most trusted source of information and so your platform should be search engine optimized platform to boost your visibility.
Strategies To Grow B2B Business 2: Add Detailed Product Info in Your Website
The most important thing that you need to focus on after someone visits your website is to push them to buy from you. And detailed information and demos allow you to do the same. According to recent research by Linkedin, buyers believe that product information and demos are the most important types of web content for a business’ website.
Do some digging into your website, try to find what other details you can add about your products. Also, try to survey a few of your customers and seek advice on what details they want from you regarding the products.
Strategies To Grow B2B Business 3: Learn To Differentiate Yourself From Others
No matter what field you choose, you must have competitors and in order to stay successful in the long run, you need to learn how to differentiate your brand from your competitors.
The huge variety of options today confuse potential customers and that’s why they try to find the best ones. Now, this is the opportunity for you to turn those people into your customers. Prioritize your uniqueness. Provide a reason for your target audience to choose you over others. This could be anything like free samples, exclusive offers, demos, etc.
Strategies To Grow B2B Business 4: Leverage Social Media Marketing
According to a recent survey, social media marketing is one of the most popular B2B marketing methods with over 83% of marketers using it. Moreover, with only six hours a week spent on social media, 66% of marketers found that it got them new leads.
Most of the marketers think that social media marketing is just posting content on various platforms. However, that’s far from reality. In order to unlock the true potential of social media for your growth, you need to have a proper strategy. You need to create valuable and informative posts, maintain a calendar, stay consistent, regularly engage with your audience, try different content formats, and many such more.
Moreover, you need to choose your platforms wisely. Not every platform suits for every niche. You need to understand where your target audience is spending most of their time and target accordingly.
Strategies To Grow B2B Business 5: Stay Open to Feedback
It costs 5x more to acquire a new customer than to retain an existing one. And that’s where feedback can work for you. Ask your existing customers about their experiences and tell them that you will work on it.
It’s always a great idea to see your brand from your customer’s perspective. This helps you to analyze what you might be lacking in and how can you improve your service.
Also, since your customers are your brand’s best advocates, the happier you keep them more they promote your brand.
Strategies To Grow B2B Business 6: Go for Mobile
In this era, optimizing your website for mobiles have become a necessity. Just like the other industries, even B2B customers prefer to get everything under their fingertips and if you don’t have a mobile-optimized platform for them, you might be missing a big piece.
You can also have your own app that can provide your customers with all the website features along with a great user experience.
Strategies To Grow B2B Business 7: Keep it Simple Silly
People don’t like to scroll through an entire page just to find one product. You need to make sure that you have got a clean interface that is easy to navigate and search for items. Develop a website that allows visitors to search by product type, name, or any specific details.
Along with that, make sure you have features like add to cart and wishlist. So that people don’t need to remember everything every time they visit your website. It’s not necessary for just B2B websites but also for B2C.
Strategies To Grow B2B Business 8: Provide Fast Customer Services
Customers don’t like to wait. If they are buying something from you or about to buy, they want an immediate resolution to their problems. And that’s why you need to stay with them at least in the working hours as per your timezone. Though providing 24×7 assistance is still the best option.
If you don’t have a team of representatives, you can buy a chatbot that could at least provide real-time assistance to your customers for the basic issues and direct them to a concerned person if the issue isn’t resolved.
To Wrap Up
Strategies To Grow B2B Business bonus: “The best marketing strategy is to CARE.”
No matter what industry your business belongs to or what products are you selling, you need to make sure that you care for the needs of your customers. The more you care for them the more they start to trust your brand. And in order to thrive in the long run, trust is a necessity.
So this was the list of 8 most important strategies to grow your brand in 2020. Choose the ones that fit you the best or choose each of these so that you can create your own winning strategy.
