Anyone who runs an e-commerce website knows the importance of traffic. Not only is traffic important, but it is exactly what drives sales and ultimately the profit margin of the website itself. When it comes to e-commerce development, search engine optimization is typically one of the prime concerns. Although most begin imagining what the search engine crawlers will rate the system, the pentultimate purpose is the reaction of a human user, search engine affiliated or not. Maintaining the balance between the human user experience and the rating delivered by search engine crawlers is what truly defines successful e-commerce development.
Integrate SEO Into the Core of Your Website Design
According to Search Engine Watch, “As with large-scale Web site designs and redesigns, putting SEO off until after the fact can be a costly mistake. An internal case study showed an example where a site owner could have saved in excess of $100,000 by incorporating SEO into the interactive design plan instead of going back and making changes to an existing site to implement SEO best practices.” It is important to evaluate the difference between scalable and integrated SEO with any e-commerce website. Integrated SEO plans ahead of time for your website to be friendly for search engine crawlers upon its release, while scalable SEO is designed for a long-term approach that may achieve better results over time.
Content is Still King
Unique content, followed by its predecessor “quality links”, are the most important factors for driving successful search engine optimization. Having unique content on your e-commerce website which differentiates itself from the majority of the low-quality content currently published on the web will quickly propel the ranking of your website. Links to quality websites or blogs which are related to your own are the most powerful force besides quality content when it comes to e-commerce development SEO. If you need help with writing new articles every week, consider using a company like blogmutt.com or zerys.com
Take the time to contact us if you have any questions about e-commerce development.
To your success!
Anton Pachkine
FinestShops E-Commerce Management
Hosting | Customizations | Design | Marketing
www.finestshops.com | 1-800-675-0162
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