As much as websites like Amazon.com and others have consumers buying products online in droves and causing the rate of b2c e-commerce to grow at Yao Ming like proportions, the b2b e-commerce industry is growing even faster. A survey recently conducted by Forester Research concluded that U.S. companies and government agencies are expected to spend approximately $559 billion via online purchasing. That figure actually doubles the prediction for consumer e-ecommerce.
If your business sells to both businesses and consumers, it is important to know the differences in effective strategy between the two. What follows are three key differences to keep in mind for successful b2b e-commerce.
- If you build it, they will come – If you build a usable and attractive website with a simple and convenient shopping cart experience, your customers will find you. This concept is particularly difficult for many business owners to truly grasp. Most entrepreneurs are rooted in cold-calling, paper-based marketing campaigns, and other “just get-the-word-out” ways of attracting customers. Conversely, a good B2B e-commerce experience will allow your customers to come to you.
- Customize – Build your website and your b2b e-commerce experience in a way that separates you from the herd. Know your business customers and customize your online shopping world to suit their particular needs. At the same time, let them know how your business is uniquely capable of suiting those individual needs.
- Multichannel management – An effective b2b e-commerce solution requires the use of a robust and extensive multichannel management platform. Reduce operations cost and increase productivity dramatically through the use of a complete system that will integrate all of your sales channels and back-end systems to produce a seamless and efficient overall b2b e-commerce sales process.
“FinestShops” is an A+ Better Business Bureau rated e-commerce management company that can help your business enact a truly effective and elite b2b e-commerce solution. We have a wide range of services that can help grow your business and give you the look and feel of having a personalized IT department with one of our custom-designed packages. Please contact us today for more information.
To your success!
Anton Pachkine
FinestShops E-Commerce Management
Hosting | Customizations | Design | Marketing
www.finestshops.com | 1(800)675-0162 ext 704
