Did reducing your e-commerce website’s loading time and making it more mobile friendly fail to solve your shopping cart abandonment issues? If so, the problem could rest with your x-cart module and e-commerce site’s design elements. They are also known to impact whether or not an online customer completes a transaction. With that said, here’s a look at other actions that may help keep your e-commerce website’s consumers from leaving their carts behind:
Security Indicators
Online security is undoubtedly important to e-commerce consumers. As such, your firm’s privacy policy, 3rd party payment methods and verifiable, 3rd party trust symbols should be featured prominently on your e-commerce website. To make such elements more visible and set the shopper at ease, consider placing them in more than one spot. Spots to consider are the top or bottom right-hand corners of a landing page.
Customer Service Access
It is also no earth-shattering secret that today’s consumers expect round-the-clock access to knowledgeable, friendly, customer service representatives So including live chat boxes, prominently placed toll-free numbers and links to FAQ should also help to minimize a buyer’s hesitancy to complete a check-out transaction.
Shipping Costs/Timing
Furthermore, shipping problems have a tendency to scare away online consumers too. Because of that, you’ll want to ensure that you offer several, attractive shipping options. The options should also clearly show the price and delivery time differentials as well as provide a package tracking option. Doing so should help the consumer feel more confident in finishing the online transaction.
Coupon Codes/Pricing
The previously mentioned actions are not all that should be considered. It is also wise to ensure that your e-commerce website’s offerings are priced in line with your market research. In addition, any coupon codes should convey a sense of urgency, be highly visible, easy to use and measurable. That way, you can track your online promotion’s success and make adjustments as needed.
Ease of Account Set-up/Use
Once you are finished addressing those issues, take a look at what your online customers must go through to locate, set-up and use an account. Ideally, the account set-up area should be highly visible and utilize simple form fills complete with inline validation. There should also be few, if any, audio or visual distractions involved. Otherwise, your e-commerce website’s visitors are apt to stop mid-transaction and head towards a competitor’s site.
Opportunity to Opt-Out
While we are on the subject of account set-up, you may want to include an opt-out option or provide an account set-up feature after the customer has made an initial purchase. That’s because previous Forrester Research reports have shown that the inconvenience of having to set-up an account before making a purchase is a big turn-off to many customers.
Abandoned Cart Reminder extension
It happens to the best of us: we’re in the middle of online shopping, have items in our cart but walk away just before clicking “Confirm Purchase.” Whether it’s because of indecision, interruptions or other reasons, it happens all the time – and all too often those shoppers never return to complete their purchase. Automatic Abandoned Cart Reminder extension helps you recapture at least a portion of those sales that would otherwise be lost by automatically emailing one or more reminders to customers who log off before completing the checkout process.
For more information on these and other tips for improving your e-commerce website’s performance overall, please contact us toll-free. Our phone number is (800) 675-0162
To your success!
Anton Pachkine
FinestShops E-Commerce Management
Hosting | Customizations | Design | Marketing
www.finestshops.com | 1-800-675-0162
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