A lot has changed with the Internet in recent years. Most notably, consumers are demanding as to what they expect in an e-commerce store.
Sites littered with thousands of product links that leave shoppers scrolling aimlessly are a thing of the past. Today’s consumer reacts to a more sophisticated e-commerce store, one that’s equipped with easy-to-use search tools as well as easy-on-the-eyes design features.
If your online store is stuck in the ’90s, a makeover is as important to the revenue you generate as is the products or services you’re offering. FinestShops features an extensive library of semi-custom web design templates that make it easy for you to bring your e-commerce store into the new age at an affordable price.
Before you take the plunge and determine that a redesign is in order, carefully analyze your current site. Ask yourself the following questions. (Objectivity is difficult, by try.)
- Does your e-commerce store’s design look dated?
- How does it compare to competitor websites?
- How long does it take to read the copy on the home page? (Anything longer than a couple of minutes means you probably have too much copy.)
- Are the photos engaging and attractive? Or do they appear outdated?
- Are the fonts fresh, or tired?
- Is your site easy to navigate? Are your products logically categorized and easy to find?
- Most importantly, is your site selling products at the rate you would like?
Web development has come a long way in the past decade. Features that were once unimaginable are now commonplace. Even the most-visited sites in the world such as Facebook, Ebay and Monster continue to refresh their appearance by adopting new design features that meet the changing demands of visitors.
By simply adopting new fonts, larger photos and other design elements that weren’t easily available even five years ago, your e-commerce store can help create an entirely new image for your business, whether you are an online-only retailer or your website complements a storefront location.
The FinestShops library features templates to suit any style, from magazine-inspired layouts that are as beautiful as they are efficient, to circular-style product catalogs that can accommodate inventories of any size. Best of all, whichever design you choose helps meet the expectations of a consumer base that knows more than ever what it expects in an e-commerce store.
And if they don’t find it with yours, they’ll find it somewhere else.
Redefine your online identity with a custom website from the design pros at FinestShops.com. For more information, visit www.finestshops.com or call 800.675.0162
Best regards,
Anton Pachkine
FinestShops E-Commerce Management
Hosting | Customizations | Design | Marketing
www.finestshops.com | 1-800-675-0162
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P.S. – Have you considered a makeover of your Internet store to improve online sales? If so, give me a call or email me at sales@finestshops.com. Our turnkey e-commerce system will help you sell more while devoting less time to website maintenance. Simply visit http://info.finestshops.com/free-proposal-request and provide us with a few details about your project.
