According to U.S. government research, small businesses account for more than 95% of today’s economy. Many of those small businesses can’t afford to hire outside marketing firms or experienced marketing directors. As such, the owner is often left to handle all of those essential marketing tasks alone. If you are one of those small business owners, you may want to think about utilizing x-cart add-ons that involve customer reward points, couponing and mobile access.
Collectively, mobile rewards programs provide a direct pipeline to a large portion of today’s consumers. How many consumers? Well, according to the Pew Internet & American Life Project’s figures, more than 90% of American adults use a mobile device. At least 14% of those people have used it to obtain online coupons. Others have also used their devices to obtain product information and interact directly with companies whose services they were interested in. With that said, it’s easy to see the merit in using applicable x-cart add-ons.
Of course not all x-cart add-ons related to customer reward points, couponing and mobile access are the same. Ideally, you should look for x-cart add-ons that allow you to track customers’ points, buying behaviors and redemptions. That way, you can calculate the program’s effectiveness in regards to conversions. It is also important to select an x-cart add-on rewards program that allows you to do the following:
- Issue automatic rewards for basic functions (i.e. write review)
- Segregate points eligible purchases from non-eligible ones
- Override the system in the event of charge backs etc.
- Create multiple point tiers designed to benefit loyalty
- Utilize responsive design templates
At present, there are various x-cart add-ons, modules and extensions that may help with establishing mobile rewards programs. They include the X-Cart Customer Rewards Points and SmartMobi programs. To learn more about them and other x-cart add-ons, please contact us at (800) 675-0162.
To your success!
Anton Pachkine
FinestShops E-Commerce Management
Hosting | Customizations | Design | Marketing
www.finestshops.com | 1-800-675-0162
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