They invariably teach you a lot in cosmetology school. You learn about such things as hair structure, facial muscles, the importance of keratin and how to give a great perm. However, what your instructors may have failed to cover in detail is how to use your salon’s e-commerce site to increase product sales. The good news is we here at the FinestShops can help you fill in the gaps. That’s because we know that a salon’s web presence is essentially a gold mine when it comes to increasing product sales and appointments. With that said, here’s a bit more information to help you get started:
One way to increase your salon’s sale of beauty products is to select an X-Cart Shopping Cart that can be customized to suit your shop’s needs. Take the Hidden Category x-cart module as an example. It is designed to provide consumers’ access to special areas via a shop owner generated link. As such, you could use this X-cart feature to set-up an area devoted to specialty shampoos, conditioners and other products geared towards select clients that routinely color their hair. Afterward, you could provide the Hidden Category link to those particular clients and suggest that they use the products at home, prior to their next hair coloring appointments.
The Hidden Category X-cart module is not the only one that has the potential to increase your salon’s product sales. You could also use the following to achieve your goals:
- Advanced Customer Reviews
- Product Notifications
- iContact Integration
- Pop-Up Anywhere
- Refine Filters
- Don’t Miss Out!
- Hot Products
- Testimonials
- Social Login
- f-Commerce Go
Would you like to learn more about these X-cart modules and extensions that may help to increase your beauty salon’s retail product sales? If so, please contact us at (800) 675-0162.
To your success!
Anton Pachkine
FinestShops E-Commerce Management
Hosting | Customizations | Design | Marketing
www.finestshops.com | 1-800-675-0162
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